Composable orchestration with Next.js

Next.js & Atama provide the best of both worlds, a marketing-friendly authoring experience combined with the flexibility of composable architecture. Atama’s intuitive authoring experience allows marketers to compose and publish campaigns independently. Meanwhile, developers can provide the competitive advantage of delivering the best-of-breed capabilities that power the organization.

In a standard Next.js implementation, you either hard-code your content or use an integration with a CMS. If you’re on a non-standard or legacy CMS, you may even have to write your own integration. The same applies when you want to leverage capabilities like commerce, search, assets, etc.

What if you want to switch content or commerce providers? Bad news. You’ll need to write a new integration.

How about replacing Next.js in a few years when there's a new shiny front end? Bummer. None of your custom integrations will be reusable.

Atama Composer solves this by adding a layer of abstraction between your capabilities (content, commerce, search, etc.) and your Next.js front end. Let your business users define the business capabilities they need and the 3rd party services that provide them. Your Next.js site simply integrates with the Atama SDK.

Want to add an extra commerce provider or CMS? No problem. Your front end doesn’t need to change.

Looking to re-use content or capabilities across new channels like email, mobile, or signage? Perfect. That's what Atama is all about.